{"id":10575588813,"title":"Fender Am Pro Strat - SG\/RW","handle":"fender-am-pro-strat-sg-rw","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"row long-description\"\u003e\n\u003ch2\u003eTHE EVOLUTION OF A REVOLUTION\u003c\/h2\u003e\n\u003cp\u003eOften copied, but never surpassed, the Stratocaster is arguably the world's most-loved electric guitar. Electrifying the music world since its debut in 1954, its natural, versatile sound made the Stratocaster the benchmark for exceptional guitar tones. The American Professional Stratocaster isn't a re-imagining of the classic design; it's the authentic original model, evolved.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row feature-bullets\"\u003e\n\u003ch3 class=\"col-md-12\"\u003eFEATURES\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThree Tim Shaw-designed V-Mod single-coil Stratocaster pickups\u003c\/li\u003e\n\u003cli\u003eNew modern \"Deep C”-shaped neck profile\u003c\/li\u003e\n\u003cli\u003eBone nut; 22 narrow-tall frets for easier bending\u003c\/li\u003e\n\u003cli\u003ePop-in tremolo arm for enhanced stability\u003c\/li\u003e\n\u003cli\u003eTreble bleed circuit maintains highs when reducing volume\u003c\/li\u003e\n\u003cli\u003eIncludes Elite Molded hardshell case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"876\" height=\"493\" src=\"https:\/\/www.youtube.com\/embed\/adqDosE3wCk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"tab-content-row d-flex\"\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_1-8-ampro-vmods.jpg\" alt=\"V-Mod Pickups\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eV-MOD PICKUPS\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eV-Mod Stratocaster pickups are engineered using a proprietary blend of alnico magnet types for the neck and middle pickups. Each pickup is voiced specifically for its position, creating high-output tone with vintage warmth and the crisp, clear sound that made Fender a legend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_2-7-ampro-dcneck.jpg\" alt=\"New “Deep C” Neck Profile\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eNEW “DEEP C” NECK PROFILE\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eDesigned for comfort and speed, the new American Professional “Deep C” neck profile sports more substantial shoulders. The increased mass and altered geometry creates a more natural feel that’s perfect for chord and single-note playing alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_3-5-ampro-ntfrt.jpg\" alt=\"Narrow-Tall Frets\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eNARROW-TALL FRETS\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eNarrow-tall frets are taller and narrower than their medium jumbo cousins, making them especially effective for bending notes and playing chords up the neck with perfect intonation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content-row d-flex\"\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_4-2-ampro-pitrem.jpg\" alt=\"Pop-In Tremolo Arm\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003ePOP-IN TREMOLO ARM\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eThe new pop-in tremolo arm securely stays in position, no matter how hard you play. The arm tension can also be adjusted for a perfectly dialed-in feel that matches any player’s preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_5-3-ampro-trbld.jpg\" alt=\"Treble-Bleed Circuit\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eTREBLE-BLEED CIRCUIT\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eThe treble-bleed circuit maintains the high end when turning down the volume knob to reduce gain, letting your tone shine through, no matter where the instrument’s volume is set.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Bone-Nuts-N-Harmony\/011301-1-1-14-1_strat_6-9-ampro-bonenutg.jpg\" alt=\"Bone Nut\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eBONE NUT\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eAn original-era Fender design element, a bone nut contributes to superior tone and performance. Many players consider bone nuts to be more “organic” sounding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2025-03-11T21:28:13+10:30","created_at":"2017-08-29T02:37:54+09:30","vendor":"Fender","type":"GUITAR","tags":["ELECTRIC"],"price":294900,"price_min":294900,"price_max":294900,"available":false,"price_varies":false,"compare_at_price":294900,"compare_at_price_min":294900,"compare_at_price_max":294900,"compare_at_price_varies":false,"variants":[{"id":41641411661,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"19177","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Fender Am Pro Strat - SG\/RW","public_title":null,"options":["Default Title"],"price":294900,"weight":0,"compare_at_price":294900,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"19177","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.holdenhillmusic.com.au\/cdn\/shop\/products\/FenderAmProStrat-SG_RW.jpg?v=1593417799"],"featured_image":"\/\/www.holdenhillmusic.com.au\/cdn\/shop\/products\/FenderAmProStrat-SG_RW.jpg?v=1593417799","options":["Title"],"media":[{"alt":null,"id":9806795702426,"position":1,"preview_image":{"aspect_ratio":1.0,"height":100,"width":100,"src":"\/\/www.holdenhillmusic.com.au\/cdn\/shop\/products\/FenderAmProStrat-SG_RW.jpg?v=1593417799"},"aspect_ratio":1.0,"height":100,"media_type":"image","src":"\/\/www.holdenhillmusic.com.au\/cdn\/shop\/products\/FenderAmProStrat-SG_RW.jpg?v=1593417799","width":100}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"row long-description\"\u003e\n\u003ch2\u003eTHE EVOLUTION OF A REVOLUTION\u003c\/h2\u003e\n\u003cp\u003eOften copied, but never surpassed, the Stratocaster is arguably the world's most-loved electric guitar. Electrifying the music world since its debut in 1954, its natural, versatile sound made the Stratocaster the benchmark for exceptional guitar tones. The American Professional Stratocaster isn't a re-imagining of the classic design; it's the authentic original model, evolved.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row feature-bullets\"\u003e\n\u003ch3 class=\"col-md-12\"\u003eFEATURES\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThree Tim Shaw-designed V-Mod single-coil Stratocaster pickups\u003c\/li\u003e\n\u003cli\u003eNew modern \"Deep C”-shaped neck profile\u003c\/li\u003e\n\u003cli\u003eBone nut; 22 narrow-tall frets for easier bending\u003c\/li\u003e\n\u003cli\u003ePop-in tremolo arm for enhanced stability\u003c\/li\u003e\n\u003cli\u003eTreble bleed circuit maintains highs when reducing volume\u003c\/li\u003e\n\u003cli\u003eIncludes Elite Molded hardshell case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"876\" height=\"493\" src=\"https:\/\/www.youtube.com\/embed\/adqDosE3wCk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"tab-content-row d-flex\"\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_1-8-ampro-vmods.jpg\" alt=\"V-Mod Pickups\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eV-MOD PICKUPS\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eV-Mod Stratocaster pickups are engineered using a proprietary blend of alnico magnet types for the neck and middle pickups. Each pickup is voiced specifically for its position, creating high-output tone with vintage warmth and the crisp, clear sound that made Fender a legend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_2-7-ampro-dcneck.jpg\" alt=\"New “Deep C” Neck Profile\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eNEW “DEEP C” NECK PROFILE\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eDesigned for comfort and speed, the new American Professional “Deep C” neck profile sports more substantial shoulders. The increased mass and altered geometry creates a more natural feel that’s perfect for chord and single-note playing alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_3-5-ampro-ntfrt.jpg\" alt=\"Narrow-Tall Frets\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eNARROW-TALL FRETS\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eNarrow-tall frets are taller and narrower than their medium jumbo cousins, making them especially effective for bending notes and playing chords up the neck with perfect intonation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content-row d-flex\"\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_4-2-ampro-pitrem.jpg\" alt=\"Pop-In Tremolo Arm\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003ePOP-IN TREMOLO ARM\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eThe new pop-in tremolo arm securely stays in position, no matter how hard you play. The arm tension can also be adjusted for a perfectly dialed-in feel that matches any player’s preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Am-Pro-Strats\/011301-1-1-14-1_strat_5-3-ampro-trbld.jpg\" alt=\"Treble-Bleed Circuit\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eTREBLE-BLEED CIRCUIT\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eThe treble-bleed circuit maintains the high end when turning down the volume knob to reduce gain, letting your tone shine through, no matter where the instrument’s volume is set.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-item col-md-4\"\u003e\n\u003cdiv class=\"highlight-image\"\u003e\u003cimg src=\"https:\/\/www.fmicassets.com\/demandware\/assets\/highlights\/electrics\/American-pro\/Bone-Nuts-N-Harmony\/011301-1-1-14-1_strat_6-9-ampro-bonenutg.jpg\" alt=\"Bone Nut\"\u003e\u003c\/div\u003e\n\u003ch6\u003e\u003cspan\u003eBONE NUT\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003eAn original-era Fender design element, a bone nut contributes to superior tone and performance. Many players consider bone nuts to be more “organic” sounding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}